LAURENCE MACNAUGHTON

Tag: story arc

  • What Aspiring Writers Can Learn from Instant Coffee

    Anybody who has ever worked in advertising (like yours truly, natch) knows how tough it is to tell a good story while you’re trying to promote a product.  I could bring up the time I had to write about a certain brand of high-end skater hoodies (yes, hoodies, as in a sweatshirt with a hood…

  • Transform Your Hero and Get Published

    I was just listening to a fantastic interview with the late, great Blake Snyder, author of the Save the Cat! books.  One of the many insightful things he said was, “Tell me a story about a hero who transforms over the course of an adventure.” That’s something that I struggle with in my own writing. …